Digital Digest: The Latest Tech News - Kestra

Editorial Staff

2 May 2019

US-based investment advisor platform firm bought a majority stake two months ago, has enhanced its tech offering across a number of fronts, including its advisory platform.

AdvisorComplete, which is a web-based hub for advisors, has been redesigned so that users can customize menus and landing pages with material directly relevant to them. Austin, Texas-based Kestra said the new version operates far faster on average than the previous one.

Other features:

-- Entreda security agent. This new feature works behind the scenes to communicate potential cybersecurity risks to Kestra Financial’s home office. It is designed to complement, not replace, existing antivirus, anti-malware, or encryption software;

-- eMoney integration. Since adding eMoney’s industry-leading wealth management and financial planning platform last year, Kestra Financial advisors have exploited its document vault, client portal, and account aggregation tools all integrated with AdvisorComplete through a single sign-on;

-- Compliant client texting. Advisors can communicate rapidly with clients by compliantly texting through a mobile application developed by CellTrust; and

-- Digital onboarding portal. Key aspects of the advisor onboarding process have been consolidated into an online portal within AdvisorComplete. Paperwork is slashed by about 80 per cent.